Okanagan Panorama

Would You Like Your Website Stapled?

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This week’s Staples’ flyer introduces their new website design & hosting services. You can build your own site for a mere $9.99 per month and have a choice of hundreds of templates to choose from or they will build it for you, starting at $99.00 per month.

So if I do the arithmetic correctly, if they can get my site up and running in a couple weeks, I should only be out about $50.00. That seems like a good deal!

Has website developing become a commodity like many other industries? I’m reminded of the printing industry. At one time you had to go to printers because they were the only with the technology to do your print job. Along came copier businesses that were able to do the same task, presumably at less cost to the consumer. Then along comes home printer/copiers so now you can do all of your printing needs without having to leave home. Except for the fact that the ink supplies are increasing in price so that you have to go back to the copier and the printers to be able to afford a large printing project.

It doesn’t seem that long ago that websites were being built for $10000 to $15000. Now it seems that there are at least two tiers available for website development for businesses. Excluding the option of building your own there is the $1500 to $2000 level and the higher $3000 to $5000 range.

I’m left wondering what the difference is in the higher end vs the lower end website developers?

I know of many local website developers, most with good reputations. I can’t understand how they can possibly compete with all of the off shore web companies that seem to have my phone number and like to call at my supper time. They claim to the best at what they do, worldwide in some cases, and that they can increase the traffic to my self-created website a thousand fold.

I have paid $100 for 500 business cards from local printers and I have paid less than $20 for the same amount from Staples. You can’t tell the difference as to where they were printed.

A valid argument against making your choices from a selection of templates be it for business cards or websites, versus a custom design, is that there will likely be a lot of other ones out there that look very similar to yours. Do you really need to pay the high expense for a custom design? Depending on your business and the brand that you want to portray, maybe you do. But if you are a small home-based business, a solopreneur, maybe you don’t at this stage of your business’s development.

Whatever route you decide to take I would suggest asking a few important questions:

  • Who will own your website? You or the hosting company?
  • Who will own your domain name? Once again, you or the hosting company?
  • What protections are in place so that your site isn’t hacked and taken over by the Turkish Liberation Army, or whatever they call themselves this week?
  • Will you be able to add or delete content to your site or will you be obligated to have your web developer do so, for a cost of course?

I’m sure there is lots more questions that should be asked before settling on what route one should take in getting a website up and running. Perhaps I should start my own website development company. I am getting tired of trying to convince WordPress followers that WP is not superior to Joomla. If you have only created a few websites using WordPress templates, that does not make you an expert at website developing. But then again, maybe there is a business opportunity competing against Staples at the lower price point.

Something to think about!

 

Rae Stonehouse

Author Bio:

Rae A. Stonehouse is a Canadian born author & speaker. His professional career as a Registered Nurse working predominantly in psychiatry/mental health, has spanned four decades.

Rae has embraced the principal of CANI (Constant and Never-ending Improvement) as promoted by thought leaders such as Tony Robbins and brings that philosophy to each of his publications and presentations.

Rae has dedicated the latter segment of his journey through life to overcoming his personal inhibitions. As a 20+ year member of Toastmasters International he has systematically built his self-confidence and communicating ability. He is passionate about sharing his lessons with his readers and listeners. His publications thus far are of the self-help, self-improvement genre and systematically offer valuable sage advice on a specific topic.

His writing style can be described as being conversational. As an author Rae strives to have a one-to-one conversation with each of his readers, very much like having your own personal self-development coach. Rae is known for having a wry sense of humour that features in his publications.

 

Author of Self-Help Downloadable E-Books:

Power Networking for Shy PeoplePower Networking for Shy People: Tips & Techniques for Moving from Shy to Sly!

PROtect Yourself!PROtect Yourself! Empowering Tips & Techniques for Personal Safety: A Practical Violence Prevention Manual for Healthcare Workers.

E=Emcee SquaredE=Emcee SquaredTips & Techniques to Becoming a Dynamic Master of Ceremonies.

Power of PromotionPower of Promotion: On-line Marketing for Toastmasters Club Growth

 

Phone Rae 250-451-6564 or info@raestonehouse.com

Rae’s social … are you?

Twitter: http://twitter.com/RaeStonehousehttp://twitter.com/RaeStonehouse

Linkedin? Rae is http://www.linkedin.com/in/raestonehousehttp://www.linkedin.com/in/raestonehouse

Copyright 2015 Rae Stonehouse. The above document may be freely copied and distributed as long as the author’s name and contact info remain attached.

 

To learn more about Rae A. Stonehouse, visit the Wonderful World of Rae Stonehouse at http://raestonehouse.com.