Okanagan Panorama

Tuesday, 29 November 2016 03:36

Are business cards a good advertising strategy?

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Business card exchangeThe short answer is no, they are not. However, they are currently one of the best strategies to promote and market yourself and your business.

There is a significant difference between advertising and marketing & promotion.

Advertising is usually designed to be distributed to a large number of people. Distributing your business cards in a mass shot-gun approach will likely have minimal effectiveness.

Marketing and promoting by passing out business cards on a 1 to 1 basis will likely yield higher results than the advertising method.

There are likely many other strategies that are better at advertising than using a business card. Some examples might be creating your own website, advertising on other’s website, paid advertising on popular local websites, newspaper, radio, television & the Yellow Pages come to mind. The old saying “It’ll cost yah” comes to mind though.

Business cards are an inexpensive way to promote yourself, but they aren’t really advertising.

Here are some other answers that I have posted to Quora on the subject of business cards:

What should I put on my business card if I am a serial entrepreneur?

Why is it better to collect business cards/contact information than to give out business cards?

How much do people still rely on business cards?

What the most effective way to distribute business cards?

Thanks for your question.


as originally answered on Quora.com

Rae Stonehouse

Author Bio:

Rae A. Stonehouse is a Canadian born author & speaker. His professional career as a Registered Nurse working predominantly in psychiatry/mental health, has spanned four decades.

Rae has embraced the principal of CANI (Constant and Never-ending Improvement) as promoted by thought leaders such as Tony Robbins and brings that philosophy to each of his publications and presentations.

Rae has dedicated the latter segment of his journey through life to overcoming his personal inhibitions. As a 20+ year member of Toastmasters International he has systematically built his self-confidence and communicating ability. He is passionate about sharing his lessons with his readers and listeners. His publications thus far are of the self-help, self-improvement genre and systematically offer valuable sage advice on a specific topic.

His writing style can be described as being conversational. As an author Rae strives to have a one-to-one conversation with each of his readers, very much like having your own personal self-development coach. Rae is known for having a wry sense of humour that features in his publications.


Author of Self-Help Downloadable E-Books:

Power Networking for Shy PeoplePower Networking for Shy People: Tips & Techniques for Moving from Shy to Sly!

PROtect Yourself!PROtect Yourself! Empowering Tips & Techniques for Personal Safety: A Practical Violence Prevention Manual for Healthcare Workers.

E=Emcee SquaredE=Emcee SquaredTips & Techniques to Becoming a Dynamic Master of Ceremonies.

Power of PromotionPower of Promotion: On-line Marketing for Toastmasters Club Growth

You're Hired! Job Search Strategies That Work: Available as an easily downloadable e-book or as an on-line e-course. 

Phone Rae 250-451-6564 or info@raestonehouse.com

Rae’s social … are you?

Twitter: http://twitter.com/RaeStonehousehttp://twitter.com/RaeStonehouse

Linkedin? Rae is http://www.linkedin.com/in/raestonehousehttp://www.linkedin.com/in/raestonehouse

Copyright 2015 Rae Stonehouse. The above document may be freely copied and distributed as long as the author’s name and contact info remain attached.


To learn more about Rae A. Stonehouse, visit the Wonderful World of Rae Stonehouse at http://raestonehouse.com.