Now when it comes to business networking it would be advantageous for you to become that red car i.e. someone that others recognize easily.
One way to become more visible would be to attend local events that provide networking opportunities and working the room so that you “touch” many people i.e. interact with them. If you attend an event regularly, people will get used to seeing you there. It could get to the point that if you aren’t in attendance someone might say “I wonder where …. is?”
If you are not overly comfortable with interacting in a face-to-face situation, cyberspace can be a good resource for you. Social media venues such as Twitter, Facebook & Linkedin offer plenty of opportunities to create an on-line persona. By joining on-line groups that are locally based you can easily interact with business people that you might not meet at a networking event or in the normal course of operating your business. Both Linkedin and Facebook allow you to post updates which can help to keep your name front and centre. So when you actually do meet them in person you already have something in common to talk about.
I am very active on-line promoting my articles such as this one as well as my business and events that I am organizing. I also have quite a few websites that I have created and maintain. This tends to provide lots of entries in Google. If for whatever reason somebody was researching me, they would have lots of info to sift through. This works as a promotional tool for me.
I was at a Chamber of Commerce event and a young woman came up to me and said “I just had to meet you. You are everywhere!” She was referring to my presence on local social media venues. To her I had become the “red car.” She was actively visiting local sites and my name and photo were popping up everywhere.
I believe that there is an accompanying assumption. If you are seen everywhere i.e. being the red car, you are obviously well-connected, that you have something of value to share and it would be worthwhile getting to know you.
How do you become the red car? It could be blue or any other colour if you don’t care for red. If I had my way it would be a bright school bus-yellow pickup truck. But since I don’t own one and it’s on my wish list, perhaps seeing someone else driving one might not be so appreciated. I am a little leery about putting my thoughts about a new pickup truck out to the universe. The last time I did I had a new truck within a week. All I had to do was hit some black ice, do a 360 degree turnaround, land in a ditch, have the wheels fall off and have the truck written off.
So if you do become someone’s “red truck” use your power wisely!
Top photo credit courtesy of Axion 23 Flickr via CC.