I am not suggesting that you add this to your networking skills repertoire. In my example the call for action is “for a good time call…” Each and everyone of us has something that we are offering, whether it be a skill or our expertise. When we are networking for business we need to get the message out there as to what we do and what we have to offer.
Now , using a plumber as an example, what if we changed the message to something like for “For No More Leaky Pipes call …” A financial planner might say “We are your financial health experts. Will your money live as long as you do?” An entertainer could get away with “for a good time call …”
This in essence is your USP, which is often defined as Universal Sale Pitch or Unique Selling Proposition. Your USP is a short statement that summarizes who you are, what you do, why you are passionate about it and how you are different or better than anyone else who does it. All this in a short sentence. Yes it is definitely challenging. You may not want to do it but your competition likely is.
A memorable USP has a way of connecting you, your business and what you have to offer in a person’s mind. You want your potential customer to automatically think of you when they have a problem to solve and that you are likely the solution to it. The only way that will happen is that you have to get in the habit of using your USP regularly, perhaps as part of your elevator pitch. You have to become known by your USP.
At the risk of self-promoting, after all I am an entrepreneur, I would offer one of my USPs. “Hi, I’m Rae Stonehouse also known as Mr. Emcee. I am on Okanagan-based full service master of ceremonies and event planner. From start to finish … we do it all!”
Or … for a good time call Rae … just not too early in the morning, too late in the evening, on weekends or in the afternoon as it cuts into my nap. But other than that …