Strategy Two: Practice saying your name out loud and the name of your business. If you haven’t developed your USP (Universal Sales Proposition) now is the time to do so.
Strategy Three: For your fellow group members to be able to promote your business you need to teach them exactly what it is you do or have to offer. If the group offers a member showcase as part of the meeting i.e. where members have an allotted amount of time to present to the group, get yourself on the speaking schedule. Prepare and practice a presentation that introduces yourself to the group. Subsequent presentations can allow you to demonstrate your expertise or knowledge on a particular subject.
Strategy Four: Obtain a membership list for your group and send a postcard or thank you note to all of the members of the group thanking them for allowing you to join them. It is a great way to plug your business and offer your services to your fellow members.
Strategy Five: Develop a plan to go out for ‘coffee talk’ with each of your fellow members to get to know them better and to share with them what your business is all about.
Strategy Six: If you are finding the networking in your club to be too challenging and out of your comfort zone consider asking one of your fellow members to mentor you. Some people seem to be natural networkers but in fact they are highly skilled. If they can do it, you can to!
Strategy Seven: As a member you are expected to help build the club. Invite your fellow business colleagues out to a meeting. If you are already a friend of theirs it can help leverage your reach with your fellow members.
Strategy Eight: Some groups tend to sit down at tables as soon as they arrive in the meeting room. Arrive five to ten minutes before the meeting starts and plan on staying an extra five or so at the end. It can be a great way to have a quick conversation with a member that you haven’t had the chance to get to know very well yet.
Strategy Nine: Try to sit across or beside someone different at each meeting. Again, a great way to get to know your fellow members in a social setting.
Strategy Ten: Befriend a guest. This can be a good way to meet a potential business connection, in a safe setting. Even if they don’t join your group you can still develop a relationship with them.
Strategy Eleven: Once you are comfortable with the group consider taking on a leadership role. Serving as a ‘servant leader’ can help develop your influence which can help develop your reputation as the ‘one to go to’ for help.
Probably one of the biggest challenges that members face is that they don’t see results as fast as they would like to. It takes time to build relationships. People like to do business with people that they trust. Learning to trust people and becoming a person that others trust may take a while.
“Each of us has a spark of life inside us, and our highest endeavor ought to be to set off that spark in one another.” --- Kenny Ausubel
“Success is neither magical nor mysterious. Success is the natural consequence of consistently applying basic fundamentals.” Jim Rohn
“You cannot succeed by yourself. It's hard to find a rich hermit.” Jim Rohn
Top Photo Credit: Jodi Womack via Creative Commons at Flickr