Okanagan Panorama

Facebook Graphic

Is it or isn’t it? I don’t know.

I’ve heard rumblings lately that many small businesses are finding that it is a lot easier … and cheaper to promote on-line with a business-focussed Facebook page rather than a conventional business-focussed website.

Even the concept of “conventional website” is a bit thought provoking. How long have websites been the ‘must-have’ way to promote your business 10 … 15 years? The internet seems to have been around forever, but it hasn’t. Recently, with website content management systems such as WordPress evolving into being readily utilized by do-it-your-selfers the cost factor of setting up a business site is mitigated.

The argument seems to be that websites are expensive … Facebook is free.

Published in Editorials