Okanagan Panorama

How different are you from your competition? by Rae Stonehouse, Okanagan-based Author, Speaker, Speech/Presentations Coach, Power Networker & Toastmaster Extraordinaire.

A common challenge to small business owners is in creating a brand and promotional material to set you apart from the competition.

Enter USPs, taglines & slogans. This article will focus on the differences and how to utilize them to your advantage.


Your unique selling proposition (a.k.a. unique selling point, universal selling point or USP) is a marketing concept used to differentiate yourself from your competitors or others in the market place.

Saturday, 23 May 2015 11:18

Business Plan: Small Biz 100

Small Biz 100 (100 or fewer Employees)

Saturday, 23 May 2015 11:13

Business Plan: Small Biz 50

Small Biz 50 (50 or fewer Employees)

Saturday, 23 May 2015 18:02

Business Plan: Small Biz 10


Small Biz 10 (10 or fewer Employees)

Thursday, 19 March 2015 05:51

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