Having organized hundreds of events and promoted thousands, it never ceases to amaze me that many of the events that I see posted are very lean on details. As an attendee to any event you play a big part in the success of the event. If nobody registers in advance, the event is in danger of cancelling. Everyone loses in that scenario assuming that there was value in the event in the first place. Sometimes there is room for interpretation on how we place value on an item or in this case an event.
A common challenge to small business owners is in creating a brand and promotional material to set you apart from the competition.
Enter USPs, taglines & slogans. This article will focus on the differences and how to utilize them to your advantage.
Your unique selling proposition (a.k.a. unique selling point, universal selling point or USP) is a marketing concept used to differentiate yourself from your competitors or others in the market place.
Creating a memorable brand for your business is an essential marketing strategy, if you want to stay in business, as well as grow it. Businesses regularly spend vast sums of their hard-earned money … well to earn more money … by raising their visibility in the marketplace.
As an avid gardener throughout my adult life I have enjoyed the anticipation of watching a plant progress through its yearly life cycle. Most of our cultivated garden plants have a characteristic or trait that endears itself to us. The fragrance and vivid colours of the rose and lavender families, the first signs of life every spring as the croci break their heads through the sun heated soil and even the pesky dandelion have a beauty of their own. We desire them in our gardens for the sense of beauty of Mother Nature that they bring and to fuel our desire to feel good about the good things in life. But what about those plants that have a rugged, dangerous beauty to them? Do they also have a revered place in our garden?
Take for instance the Canadian Thistle, a plant that wears its own armor and protects itself to the death. Protecting itself from gardener’s hoes I would imagine. Left to their own design these majestic, yet aggressive plants will try to take over the world.
I had one of these entities in my front garden that I had apparently missed removing on an earlier weeding. Standing about 30 inches tall it was well on its way to developing its arsenal of spikes and thistle pods to take on the world. I decided to let the plant continue on its life’s journey. That was a moment in time that I would really have liked to have the option of having a “do over.”
The following is an excerpt from Power Networking for Shy People: Tips & Techniques for Moving from Shy to Sly! written by Rae Stonehouse aka the “Shy Guy.”
As this is a book on networking for shy people, I’m assuming that you experience shyness to a certain degree. There isn’t a standard measurement that applies to everyone. We all experience it in a different way. What might intimidate me may not cause any distress to you at all.
For some people it is the large groups of people that cause their anxiety. For others, it can be the inevitable 1 to 1 conversation, where they fear that they may appear to be stupid.
For me, I find the approaching of somebody that I don’t know to be challenging. I would suspect that I have a deep-seated fear of rejection that triggers my anxiety. Yet, I have developed an advanced skill at public speaking, an area that many would find to be even more stressful.
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Are you looking for a Master of Ceremonies for your Okanagan business event? How about somebody to organize your event from start to finish?
Would a local DJ or a "personality" really give you the results that you want or the image that you want to portray?
An experienced Emcee can make or break your event.