Okanagan Panorama

Promotion
Monday, 08 June 2015 15:39

Business Events Due Diligence

Business Events Due Diligence article by Rae Stonehouse Okanagan-based Author, Speaker & Speech CoachHaving organized hundreds of events and promoted thousands, it never ceases to amaze me that many of the events that I see posted are very lean on details. As an attendee to any event you play a big part in the success of the event. If nobody registers in advance, the event is in danger of cancelling. Everyone loses in that scenario assuming that there was value in the event in the first place. Sometimes there is room for interpretation on how we place value on an item or in this case an event.

How different are you from your competition? by Rae Stonehouse, Okanagan-based Author, Speaker, Speech/Presentations Coach, Power Networker & Toastmaster Extraordinaire.

A common challenge to small business owners is in creating a brand and promotional material to set you apart from the competition.

Enter USPs, taglines & slogans. This article will focus on the differences and how to utilize them to your advantage.

USP:

Your unique selling proposition (a.k.a. unique selling point, universal selling point or USP) is a marketing concept used to differentiate yourself from your competitors or others in the market place.

Brand Busters: How Public Visibility Can Undermine Branding Measures by Rae Stonehouse, Okanagan-based Author, Speaker, Speech/Presentations Coach, Power Networker & Toastmaster Extraordinaire.

Creating a memorable brand for your business is an essential marketing strategy, if you want to stay in business, as well as grow it. Businesses regularly spend vast sums of their hard-earned money … well to earn more money … by raising their visibility in the marketplace.

Published in Editorials

Canadian Thistle or Klingon Death Plant: A Gardener’s Approach to Managing Workplace Conflict by Rae Stonehouse, Okanagan-based Author, Speaker, Speech/Presentations Coach, Power Networker & Toastmaster Extraordinaire.

As an avid gardener throughout my adult life I have enjoyed the anticipation of watching a plant progress through its yearly life cycle. Most of our cultivated garden plants have a characteristic or trait that endears itself to us. The fragrance and vivid colours of the rose and lavender families, the first signs of life every spring as the croci break their heads through the sun heated soil and even the pesky dandelion have a beauty of their own. We desire them in our gardens for the sense of beauty of Mother Nature that they bring and to fuel our desire to feel good about the good things in life. But what about those plants that have a rugged, dangerous beauty to them? Do they also have a revered place in our garden?

Take for instance the Canadian Thistle, a plant that wears its own armor and protects itself to the death. Protecting itself from gardener’s hoes I would imagine. Left to their own design these majestic, yet aggressive plants will try to take over the world.

I had one of these entities in my front garden that I had apparently missed removing on an earlier weeding. Standing about 30 inches tall it was well on its way to developing its arsenal of spikes and thistle pods to take on the world. I decided to let the plant continue on its life’s journey. That was a moment in time that I would really have liked to have the option of having a “do over.”

 

Power Networking for Shy People: Tips & Techniques for Moving from Shy to Sly! By Rae Stonehouse. Available as a downloadable e-book. The following is an excerpt from Power Networking for Shy People: Tips & Techniques for Moving from Shy to Sly!Power Networking for Shy People: Tips & Techniques for Moving from Shy to Sly! written by Rae Stonehouse aka the “Shy Guy.”

~~~

As this is a book on networking for shy people, I’m assuming that you experience shyness to a certain degree. There isn’t a standard measurement that applies to everyone. We all experience it in a different way. What might intimidate me may not cause any distress to you at all.

For some people it is the large groups of people that cause their anxiety. For others, it can be the inevitable 1 to 1 conversation, where they fear that they may appear to be stupid.

For me, I find the approaching of somebody that I don’t know to be challenging. I would suspect that I have a deep-seated fear of rejection that triggers my anxiety. Yet, I have developed an advanced skill at public speaking, an area that many would find to be even more stressful.

Thursday, 19 March 2015 05:49

Home-Based Business Rider

Home-Based Business Rider

The following provides a general overview of what our Home Business Supplement offers.

Thursday, 19 March 2015 05:43

GoSmallBiz Supplement

GoSmallBiz Supplement

GoSmallBiz.com

GoSmallBiz.com is a comprehensive resource for any small business owner looking to run and grow their business. Since 1996, GoSmallBiz.com has helped hundreds of thousands of small businesses. Offering our members unlimited business consulting, business tools, training courses and business coaching, GoSmallBiz.com is here to help you make more informed decisions, run your business more efficiently, and find greater success.

Read below for more details on how GoSmallBiz.com helps small business owners.

Thursday, 19 March 2015 05:40

LegalShield Identy Theft Plan

LegalShield Identity Theft Plan

Sunday, 22 February 2015 10:49

Mr. Emcee - Professional Cat Juggler

Rae Stonehouse aka Mr. Emcee mremcee.caAre you looking for a Master of Ceremonies for your Okanagan business event? How about somebody to organize your event from start to finish?

Would a local DJ or a "personality" really give you the results that you want or the image that you want to portray?

An experienced Emcee can make or break your event.

Published in Rae Stonehouse Profile

And the Winner is … The Art of Presenting Awards: Practical Tips & Techniques by Rae Stonehouse, Okanagan-based Author, Speaker, Speech/Presentations Coach, Power Networker & Toastmaster Extraordinaire.

While participating in sports as a young person growing up I was a member of several teams that were presented with awards of recognition but was never the recipient of an individual award. Awards were based on proficiency and results. I displayed neither. Elementary and secondary school weren’t any different. Apparently there wasn’t an annual award presented for showing up.

Published in Communication Skills
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