Monday, 25 May 2015 00:04
How Different Are You Really From Your Competitors
A common challenge to small business owners is in creating a brand and promotional material to set you apart from the competition.
Enter USPs, taglines & slogans. This article will focus on the differences and how to utilize them to your advantage.
USP:
Your unique selling proposition (a.k.a. unique selling point, universal selling point or USP) is a marketing concept used to differentiate yourself from your competitors or others in the market place.
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