Why? Because they work. They are small enough to load your pocket, wallet or your purse to readily have them at hand. They are inexpensive to purchase. You can see special deals online for 500 of them for $9.99. How can you beat that price?
Over the years, they have become the expected method of introducing one’s self and passing on your contact information to a contact.
I recall one young fellow who was working as an office furniture sales person. He was participating in a speed-networking event that I was facilitating. When I noticed that he hadn’t brought any business cards with him, his answer was ‘How could anybody forget this smiling, beautiful face?” The next time that I saw him, he was serving behind the counter at my local Dairy Queen. I’m guessing everyone did forget his ‘smiling, beautiful’ face.
I’m left wondering what would have happened if he did have business cards with him at that speed-networking event. Perhaps behind the counter at … McDonalds?
I don’t know the origin of business cards but I have been lead to believe that they have evolved from the personal calling cards of yesteryear.
Back in the late 1800s it was considered refined to present your calling card to the butler, who in turn would announce you to the lord of the manor. I’m not sure how many people actually had butlers or manors for that manner. My family roots are more likely the downstairs folks rather than the upstairs ones.
Thanks for your question.
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