Okanagan Panorama

Displaying items by tag: Branding

Brand Busters: How Public Visibility Can Undermine Branding Measures by Rae Stonehouse, Okanagan-based Author, Speaker, Speech/Presentations Coach, Power Networker & Toastmaster Extraordinaire.

Creating a memorable brand for your business is an essential marketing strategy, if you want to stay in business, as well as grow it. Businesses regularly spend vast sums of their hard-earned money … well to earn more money … by raising their visibility in the marketplace.