Okanagan Panorama

Displaying items by tag: Rae Stonehouse

Monday, 08 June 2015 15:39

Business Events Due Diligence

Business Events Due Diligence article by Rae Stonehouse Okanagan-based Author, Speaker & Speech CoachHaving organized hundreds of events and promoted thousands, it never ceases to amaze me that many of the events that I see posted are very lean on details. As an attendee to any event you play a big part in the success of the event. If nobody registers in advance, the event is in danger of cancelling. Everyone loses in that scenario assuming that there was value in the event in the first place. Sometimes there is room for interpretation on how we place value on an item or in this case an event.

How different are you from your competition? by Rae Stonehouse, Okanagan-based Author, Speaker, Speech/Presentations Coach, Power Networker & Toastmaster Extraordinaire.

A common challenge to small business owners is in creating a brand and promotional material to set you apart from the competition.

Enter USPs, taglines & slogans. This article will focus on the differences and how to utilize them to your advantage.

USP:

Your unique selling proposition (a.k.a. unique selling point, universal selling point or USP) is a marketing concept used to differentiate yourself from your competitors or others in the market place.

Brand Busters: How Public Visibility Can Undermine Branding Measures by Rae Stonehouse, Okanagan-based Author, Speaker, Speech/Presentations Coach, Power Networker & Toastmaster Extraordinaire.

Creating a memorable brand for your business is an essential marketing strategy, if you want to stay in business, as well as grow it. Businesses regularly spend vast sums of their hard-earned money … well to earn more money … by raising their visibility in the marketplace.

Published in Editorials

Canadian Thistle or Klingon Death Plant: A Gardener’s Approach to Managing Workplace Conflict by Rae Stonehouse, Okanagan-based Author, Speaker, Speech/Presentations Coach, Power Networker & Toastmaster Extraordinaire.

As an avid gardener throughout my adult life I have enjoyed the anticipation of watching a plant progress through its yearly life cycle. Most of our cultivated garden plants have a characteristic or trait that endears itself to us. The fragrance and vivid colours of the rose and lavender families, the first signs of life every spring as the croci break their heads through the sun heated soil and even the pesky dandelion have a beauty of their own. We desire them in our gardens for the sense of beauty of Mother Nature that they bring and to fuel our desire to feel good about the good things in life. But what about those plants that have a rugged, dangerous beauty to them? Do they also have a revered place in our garden?

Take for instance the Canadian Thistle, a plant that wears its own armor and protects itself to the death. Protecting itself from gardener’s hoes I would imagine. Left to their own design these majestic, yet aggressive plants will try to take over the world.

I had one of these entities in my front garden that I had apparently missed removing on an earlier weeding. Standing about 30 inches tall it was well on its way to developing its arsenal of spikes and thistle pods to take on the world. I decided to let the plant continue on its life’s journey. That was a moment in time that I would really have liked to have the option of having a “do over.”

 

Power Networking for Shy People: Tips & Techniques for Moving from Shy to Sly! By Rae Stonehouse. Available as a downloadable e-book. The following is an excerpt from Power Networking for Shy People: Tips & Techniques for Moving from Shy to Sly!Power Networking for Shy People: Tips & Techniques for Moving from Shy to Sly! written by Rae Stonehouse aka the “Shy Guy.”

~~~

As this is a book on networking for shy people, I’m assuming that you experience shyness to a certain degree. There isn’t a standard measurement that applies to everyone. We all experience it in a different way. What might intimidate me may not cause any distress to you at all.

For some people it is the large groups of people that cause their anxiety. For others, it can be the inevitable 1 to 1 conversation, where they fear that they may appear to be stupid.

For me, I find the approaching of somebody that I don’t know to be challenging. I would suspect that I have a deep-seated fear of rejection that triggers my anxiety. Yet, I have developed an advanced skill at public speaking, an area that many would find to be even more stressful.

And the Winner is … The Art of Presenting Awards: Practical Tips & Techniques by Rae Stonehouse, Okanagan-based Author, Speaker, Speech/Presentations Coach, Power Networker & Toastmaster Extraordinaire.

While participating in sports as a young person growing up I was a member of several teams that were presented with awards of recognition but was never the recipient of an individual award. Awards were based on proficiency and results. I displayed neither. Elementary and secondary school weren’t any different. Apparently there wasn’t an annual award presented for showing up.

Published in Communication Skills

 

The Meeting Chair in Charge: Tips & Techniques for Effective Meeting Management by Rae Stonehouse, Okanagan-based Author, Speaker, Speech/Presentations Coach, Power Networker & Toastmaster Extraordinaire.

Are you a leader or a follower? Chances are if you are reading this article you fall into the leader category.

And if you are recognized as a leader, sooner or later you will be asked to chair a meeting or perhaps a longer term commitment to chair a committee. Leadership skill building tends to be cumulative … you build upon previously learned and mastered ones. Unfortunately, far too many people take on a chairing role without any real skills or experience to do so. And we wonder why so many meetings are ineffective and “a waste of time” in the minds of the more cynical and vocal group members?

Top 10 Questions Before Accepting a Non-Profit Director’s Role

Top 10 Questions Before Accepting a Non-Profit Director’s Role by Rae Stonehouse, Okanagan-based Author, Speaker, Speech/Presentations Coach, Power Networker & Toastmaster Extraordinaire.

You have been asked to serve on a Board of Directors for a local non-profit organization. You are flattered that they would even ask. You have the time to give, you believe in their cause and you want to make a difference in the world. What a great opportunity!

Or is it?

Sunday, 22 February 2015 07:50

Only a Fool

Only a Fool by Rae Stonehouse, Okanagan-based Author, Speaker, Speech/Presentations Coach, Power Networker & Toastmaster Extraordinaire.

A recent posting to a local Facebook page by Kenn Dixon, a local Law of Attraction (LOA) Practitioner, resonated with me. “Only a fool trips on what is behind him.”

As a believer in the LOA myself, my first reactions were “that is so true!” The past is gone and can’t be relived or regained. This can be a hard lesson for many people to learn. As a registered nurse working in the mental health field for over 30 years I have seen over and over again where people do just that. They spend their life looking in their rear view mirror. “Caution, objects in the rear view mirror may appear larger than they actually are!”

Saturday, 07 February 2015 04:23

Top 10 Powertips for Presenting with Passion

Top 10 Powertips for Presenting with Passion by Rae Stonehouse, Okanagan-based Author, Speaker, Speech/Presentations Coach, Power Networker & Toastmaster Extraordinaire.

Tip Number One: Know your audience. Ask questions before you agree to deliver a presentation. Who will be in the audience? What age bracket are they? What are their likes and dislikes? Are there any taboo subjects that you need to stay away from? For example: the benefits of abortion would not be well received by a group of Catholic women. Should you be speaking to this group in the first place? What makes you qualified to speak to them? When you have the answers to these questions and if you are the right person, then you can create a presentation to meet the needs of your audience.

Tip Number Two: Speak with confidence. The 2001 Toastmasters International World Champion of Public Speaking Darren Lacroix’s, mantra is “stage time, stage time, stage time.” Every time you get up to speak is practice that adds to your experience and builds your self-confidence and skill. For me, joining Toastmasters was the answer. If you haven’t heard of Toastmasters check out www.toastmasters.orgwww.toastmasters.org or www.d21toastmasters.orgwww.d21toastmasters.org.

Published in Communication Skills
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